Introduction
Smartify Media is a global platform that facilitates real-time, programmatic advertising, connecting advertisers and marketers worldwide with their target audiences. Our services are designed to boost engagement, lead generation, and transactions, making them integral to modern digital marketing strategies. As a leading provider of advertising expertise and digital media solutions, we simplify and enhance digital marketing efforts for brands and advertisers.
Our mission is to help advertisers achieve their marketing objectives and maximize ROI by leveraging programmatic media buying across all devices and channels. We ensure the precise delivery of digital advertising to the right audience, with the right message, at the right moment, and in the right context. Operating as an independent trading desk, we utilize automated media buying and optimization techniques. Additionally, we have established a robust private marketplace for our publishers, ensuring maximum yield from this exclusive network. Our headquarters are located in Dubai.
Privacy Policy Overview
This Privacy Policy outlines how our ad optimization technology and services, including the Real-Time Bidding Service (collectively referred to as the “Service”), collect and process data on behalf of two primary groups:
- Demand Partners (Clients): Advertisers, agencies, and ad networks.
- Supply Partners: Website owners, mobile application owners, ad networks, ad exchanges, sell-side platforms, and other providers of advertising inventory.
We also license and employ third-party ad-serving and media-buying platforms, including those supporting Real-Time Bidding (RTB), to deliver advertisements. These are collectively referred to as our “Technology Partners.”
Additionally, this policy details our privacy practices concerning our corporate website, smartify-media.com. For any further questions after reviewing this Privacy Policy, please contact us at info@smartify-media.com.
General Note on Internet Technologies and Privacy
Before delving into the specifics of this Privacy Policy, it’s important to understand some key concepts and terminology related to internet technologies and privacy. This knowledge will help you better grasp how Smartify Media and its Clients use data about you and other internet users to present more relevant advertisements while you browse the web.
Ad Tags
Snippets of code that facilitate the delivery of online advertisements in specific ad slots on websites and applications.
Cookies
Small text files transmitted to a user’s computer by web servers when visiting a website. Cookies collect and transmit information about a user’s website visits, such as visit frequency, average time spent, pages viewed, and navigation history. This data can enhance a user’s online experience by saving passwords or improving website load times. Cookies can also track a user’s browsing habits or online purchasing behavior for targeted advertising. Importantly, cookies cannot access other data on a user’s hard drive, identify individuals, or behave like malware or viruses. Users can configure their web browser to notify them when a cookie is received or to block cookies altogether. More information about cookies can be found at All About Cookies.
Personally Identifiable Information (PII)
Data that can uniquely identify, contact, or locate an individual, or be combined with other sources to achieve unique identification. Examples include names, addresses, social security numbers, and email addresses. Information that does not meet the criteria of PII is referred to as “non-PII.”
Real-Time Bidding (RTB)
A method of purchasing online or mobile advertising inventory by responding instantly to an ad request with a “bid,” typically priced on a cost-per-thousand-impressions (CPM) basis. RTB buyers use various data sources, including third-party data, to target ads precisely.
Web Beacons & Pixels
Small pieces of code that request a graphic image on a web page, within an application, or in an email. These beacons often operate invisibly and occupy minimal screen space. Pixels and web beacons serve purposes such as site traffic reporting, tracking unique visitors, auditing advertising, and personalization. They typically create or modify cookies on a user’s computer. Like cookies, they cannot capture keystrokes, access personal files, or replicate like a virus. Most pixels and web beacons collect anonymous data, though some may collect PII when embedded in emails.
Service & Data Collection Practices
No Collection of Personally Identifiable Information
We do not collect PII through our Service. We instruct our Clients not to transmit PII to us and take stringent precautions to prevent receiving PII. If we do receive PII, we will immediately purge it from our servers and ensure third parties do the same.
Use of Cookies and Web Beacons
We and our Clients use cookies and web beacons to accurately track advertising impressions, enabling us to attribute them to Demand Partners and generate invoices accordingly. Cookies also monitor the frequency of ad exposure to align with campaign objectives.
Opt-Out Options
Behavioral Targeting Opt-Out
Users can opt out of behavioral or interest-based targeting through options provided by our third-party platforms. For general information on cookie opt-out options, visit World Privacy Forum. Please note that opting out may not function as intended if cookies are deleted or restricted. Opt-out preferences are specific to each browser and device, so users must opt out again if they change browsers or devices.
Network Advertising Initiative (NAI) Opt-Out
Users can opt out of receiving cookies from certain third-party entities and companies compliant with the NAI by visiting Network Advertising Initiative. This opt-out process applies to the collection of Non-PII.
Children Under the Age of 13
Our advertising products and services are not intended for individuals under the age of 13. We do not knowingly collect PII from children under 13, nor do we target our products or services to this age group.
Updates to Privacy Policy
We reserve the right to amend this Privacy Policy at any time. Any changes will be posted on this page, and we encourage you to review it periodically. Significant changes will be communicated to our Clients in advance. We are committed to adhering to all relevant legal regulations and guidelines.
Contact Us
For any inquiries regarding this Privacy Policy or our privacy practices, please contact us at info@smartify-media.com. Our representatives are available to provide clarification and assistance.